Why does fabric quality matter for retail, exhibit houses and event designers? There is a substantial budget of money and time for merchandising graphics and branding from the initial creative concept to the models, art […]
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One Source. One Responsibility. Why This Matters to our Clients. McRae works with leading retailers, brands, and creative agencies, bringing campaigns to life in spectacular fashion. Our can-do, problem-solving approach is backed by over 50 […]
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Customer Spotlight: EB Games (a subsidiary of GameStop) – Simple Engineering, Amazing Results. Challenge EB Games is a gaming company is well known throughout Canada as the leading retailer of on-trend, cutting-edge video games and […]
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When it comes to first impressions, lightboxes are a must have to make your store windows as impactful as possible! I was walking in the mall yesterday and I am still surprised by how many […]
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A Fresh Perspective on Improving Store Signage Cost Efficiency Thinking about replacing your in-store signs and displays with new fabric LED lightboxes? The Challenge Today’s retailers are continuing to innovate to increase foot traffic and […]
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Customer Experience – Are You Saving or Seizing Your Customer’s Attention? Customer Experience Movement There are many articles on the importance of the customer journey and overall experience. Trends that have brought us here include […]
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Retail Trends: Cash Wraps and Impactful Branding A cash wrap (aka checkout counter) isn’t just a place to pay for things. A well-designed cash wrap can have a significant impact on your retail success. It […]
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Being Green: Our Client Fabric Recycling Program Most people try to recycle when they can for our planet – folks take their fabric shopping bags to the grocery store, put our can in the right […]
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At McRae we pride ourselves in the people that come in every day dedicated to support our customers, create beautiful structures and lightboxes, research new ways of manufacturing, and solve challenges for our clients. However, […]
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Exhibit Structural Trends 2018 and Beyond Part 2 McRae takes the design concept and create these structures in the most structurally sound, and cost efficient way. Besides the spectacular imagery on fabric which we are […]
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