EB Games Case Study

The Challenge

As electronic games become more exciting and visually impactful, EB Games wanted to reflect that same level of excitement and visual impact within their retail stores. The challenge became, how can EB Games create a more dynamic atmosphere with two material constraints while containing strict budget controls:

1) Many EB Games stores are small concept limiting the amount of visual impact space

2) With new games constantly entering the market, EB Games needed a way to easily change their in-store signage and displays on a regular basis.


McRae spent time with Store management to understand the kind of atmosphere they wanted consumers to experience when they entered the store in order. The goal was to create a rich visual experience that ultimately promoted higher sales.

After conducting their in-store diagnostic, McRae focused on three key areas:

1) Headliner Modular Fabric lightboxes across the top of the shelving allows for impactful graphics and a modern feeling to the store. There is an improved overall look and consistency across the store locations.

2) Easy Interchangeable Merchandising – Both teams worked together and created a new way to place the lights in the lightbox frame which allows for the sign length to be changed from 2ft to 6ft to 8ft with no concern of shadows or hotspots. This makes for affordable easy sign changes for promotions and game updates.

3) In-Store Columns – were a later addition to the store redesign wrapping the columns with lightboxes has allowed for additional merchandising options and brought some additional color and light into store layout.


EB Games store management was so impressed with the outcome that they decided to roll out the concept to seventy stores for the initial trial.

In the new sign trial period, after the new signage and design were installed, the same EB Games stores saw an dramatic increase in same stores sales revenue.

Ron Parker, Director of Creative Services for EB Games “I am very happy and impressed with the service and quality of the LED Light Boxes that McRae Imaging has provided us for our retail locations. Together we worked on creative solutions to the unique challenges needed for our business. We have had an extremely positive feedback from customers and staff in regards to the new additions in our stores and are looking forward to working together for many years to come.”

Bob Murray president of McRae “Working with EB Games provided the opportunity to showcase to them the power and excitement that LED lightboxes can create for an in-store environment. We are very pleased that EB Games was impressed with the outcome.”

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