The Tennis Canada head offices did not convey the prestige or heritage of their brand. The executive team came to McRae for help with the overall engineering design, imagery and printing to create an office space that both reflected the Tennis Canada brand and could tell the amazing history of tennis in Canada.
There were 3 main objectives during this project:
1. To determine how to visually share the sport and history of tennis in Canada with the public through simple and elegant imagery
2. To stay within pre-existing budgetary restraints.
3. To use heritage photos from the archives that were in poor condition but showed great moments in tennis history.